Delivering Smiles Not Boxes27 July 2025 Florists Deliver Smiles, Not Boxes When you send flowers, you're sending more than just blooms you're sending emotion, care and often a message that words alone can’t express. That’s why the way flowers are delivered matters just as much as the flowers themselves. More and more companies now offer next-day flower delivery, promising convenience. But what arrives is often a cardboard box through the letterbox, not a florist-made bouquet. These boxed flower kits leave the recipient with stems to trim, condition, and arrange, it’s DIY floristry wrapped as a gift. It’s a clever business model, but it lacks the charm of a professionally arranged bouquet delivered by hand. Real florists do it differently. Florist-delivered bouquets are designed with expertise, carefully styled, and often arrive in water to ensure freshness. Most importantly, they’re handed over in person. No cardboard. No crushed stems. Just a smile at the door and a beautiful bouquet ready to enjoy. So ask yourself, if you were receiving flowers, would you prefer a flat box or a full bouquet? Which feels like a proper gift? Florists bring more than flowers. They bring presence. They deliver smiles. Boxed flowers are built for the post. Bouquets are built for people. At Florist Window, we’re proud to work with real florists, the ones who provide same-day flowers, wedding designs and funeral tributes, all delivered with care and expertise. We create online shops that allow florists to sell direct, meaning they receive the full value of every sale, without a third party taking a cut behind the scenes. Consumers often don’t realise just how many orders are handled by third-party relay systems. That’s why we’re passionate about promoting the #ShopLocal message and the real #FloristWindow brand. Our website, www.WeAreFlorists.com, might not appear at first glance to be a direct-to-florist service, but once you browse the site and read its message, you’ll realise it’s one of a kind. It’s unique and only possible because we don’t charge for the service we provide. Our clients simply pay a small fixed fee for their own florist website. Then, if they’d like to be part of We Are Florists to help promote real local florists nationally, they can easily opt in from their website admin system. Florist Window builds platforms to help florists get found and sell more online. We're all about the sales, primarily our clients’ sales, not our own. Obviously, we’re always open to welcoming new clients, so if you’re a florist reading this, please check out our prices and get in touch. Thanks for reading. Tim