Florist Window Blog – Tips for Independent Florists

Read helpful tips, advice and insights from the Florist Window team. Our blog is written with real florists in mind — covering everything from ecommerce best practices to seasonal flower promotions and marketing your business online.

 

What You’ll Find in Our Blog

Florist ecommerce tips and platform updates
Marketing ideas and content inspiration
Advice for competing with relay services
Guides on SEO and Google visibility
Seasonal strategies for flower sales
Real-world insights from fellow florists

Whether you're new to selling flowers online or looking to get more from your florist website, you’ll find helpful information here to support your goals.

 

Have an idea for a blog post? Let us know >

Summer Newsletter 2025

21 June 2025 Working Together To Help You Be The Heart of Your Community Welcome to the Summer 2025 edition of our newsletter, the home for latest developments, tips and industry news for our wonderful floristry community. We believe that florists are a vital part of society. After all, floristry is present at every important event in our lives; every celebration and occasion, or just to say ‘I love you’. So we want to provide you with a powerful platform and exclusive community forum that will support you as you continue to grow your business. LATEST NEWS & DEVELOPMENTS First, a mess ...Read More

Top Florist Website Trends in 2025

02 June 2025 Blooming Online: Top Florist Website Trends in 2025 In today’s fast-changing digital world, florist websites are blossoming with fresh designs and clever features to capture customers and improve the online experience. As we move through 2025, several key trends are shaping how florists present themselves online. Here’s a look at the top trends, with a special focus on how Arts & Flowers in Leeds is setting an excellent example. Minimalist Design with High-Quality Imagery Modern florist websites are adopting clean, simple layouts that make the most of large, high-quality i ...Read More

Why Cold Calling a Florist Is Disrespectful

04 May 2025Why Cold Calling A Florist is DisrespectfulWhy Cold Calling A Florist is Disrespectful And How to Handle it Fast! If you run a retail flower shop, you've probably had that call. You're in the middle of creating a bouquet, the phone rings, and instead of a customer, it's someone trying to sell you a service you never asked for. Cold calling a retail flower shop to sell them something over the phone is often seen as disrespectful because it interrupts their work during peak trading hours when they’re serving customers, creating designs, and managing time-sensitive deliveries. Florists are hands-on professionals, not sitting at desks waiting for calls. They ...Read More

How Florist Window Helps Florists Beat the Relay Giants

03 May 2025 How Florist Window Helps Florists Beat the Relay Giants Local numbers, local addresses, and local SEO that puts you back in control. In the world of online flower ordering, big relay companies dominate the ad space. But Florist Window gives real local florists the tools to win locally, sell directly, and keep more of every sale. Here’s how we help you beat the relay giants: 1. Your Own Website. Your Own Sales. Every Florist Window client gets a dedicated website, using their own domain name, powered by a specialist ecommerce platform built for florists. No middlemen. No hidden co ...Read More

Why Florist Window Clients Don’t Need SEO!

02 May 2025 Tim Cartledge shares the story behind Florist Window — from launching one of the UK's first major web directories before Google even existed, to creating a platform that helps real local florists succeed online without paying for unnecessary SEO. Why Florist Window Clients Don’t Need SEO! Because they’ve got Tim Cartledge… Let’s rewind to the late 1990s. The internet was just beginning to take shape, and a handful of tech-minded people were quietly building the future. Back then, search engines looked very different. Yahoo, Lycos, AltaVista, HotBot, Web ...Read More

Easter Opening

15 April 2025 Read More

Spring Newsletter 2025

07 April 2025 Working Together To Help You Be The Heart of Your Community Welcome to our new seasonal newsletter, and the beginning of an exciting new phase for Florist Window! This is the place for all the latest developments, tips and news for our wonderful floristry community. We believe that florists are a vital part of society. After all, floristry is present at every important event in our lives; every celebration and occasion, or just to say 'I love you'. So we want to provide you with a powerful platform and exclusive community forum that will support you as you continue to grow your bu ...Read More

Why the Florist Down the Road Isn’t Really Your Competition

07 April 2025 Why the Florist Down the Road Isn’t Really Your Competition At first glance, many florists assume the other local florist in the same town is their main competitor. However, if you look more closely at how customers actually shop, especially outside regular opening hours, you’ll see that the real competition often lies elsewhere. Here’s why. When Being “Local” Isn’t Enough A shopper searching for a florist online at 7pm, for example, will often land on Google Maps results or a florist’s website. If that website does not allow them to order online ...Read More

Local Florist Spring Flowers

02 April 2025 Spring Flowers & Why It Matters to Buy from a Real Local Florist This Season Spring is finally here, a season of new beginnings, longer days, and, of course, beautiful fresh flowers. From the delicate daffodil to the classic tulip and vibrant hyacinth, there’s nothing quite like a seasonal spring bouquet to lift the mood and celebrate life’s special moments. But while flowers are timeless, how and where you order them from really does matter. 🌸 Why Spring Flowers Are So Special Spring flowers are the first blooms of the year, symbolising renewal, hope, and beauty. They’re ...Read More

     

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Read Our Google Reviews

Click here to read our Google Reviews

Florist Window™
Home
Fixed Prices
Our Clients
Our Blog
FAQ's
Bouquet Images
About Us
Our Website
Site Map
Privacy Policy
Terms & Conditions
Cookie Policy
www.WeAreFlorists.com

CONTACT US

 
Powered by Florist Window
 

Florist Window Limited - Sheraton House, Castle Park, Cambridge, CB3 0AX - Tel: +44(0)1223 298045
© Copyright - All Rights Reserved.