I love this: the progression from an idea to something unexpected.

Friday night – e-mail clients, check!
Monday morning – inbox, OMG!

One of those lovely e-mails from Earth Flowers a week ago today included a photo showing the interior of their real flower shop. WOW: from a stock-style photo of some zoomed-in blooms, we’ve transformed their homepage Earth Flowers and site to make it stand out from the crowd! A picture speaks a thousand words and all that…

Sometimes a website only needs that one photo that says it all; the best, most creative layout in the world just can’t compete with something that tells it on the tin. As a consumer, if you’re looking to send flowers and land on this florist’s online home, personally I’m sold! I’m clicking through to see more.

https://www.earthflowers.co.uk