Why Cold Calling a Florist Is Disrespectful04 May 2025 And How to Handle it Fast! If you run a retail flower shop, you've probably had that call. You're in the middle of creating a bouquet, the phone rings, and instead of a customer, it's someone trying to sell you a service you never asked for. Cold calling a retail flower shop to sell them something over the phone is often seen as disrespectful because it interrupts their work during peak trading hours when they’re serving customers, creating designs, and managing time-sensitive deliveries. Florists are hands-on professionals, not sitting at desks waiting for calls. They're literally on their feet, covered in petals and foliage, racing against the clock to meet same-day delivery promises. An uninvited sales pitch disrupts that flow, shows no consideration for their schedule, and often feels like the caller values their own sales goal over the florist’s time and priorities. 🌼 Florists Aren’t Just Flower Arrangers They’re logistical experts, multitaskers, and often a team of one. When the phone rings, it should be a local customer placing an order, not a sales rep looking to close a deal. So what can you do? 📞 How Florists Can Handle Cold Calls Efficiently Have a polite but firm script ready. “Sorry, this is a working flower shop. We don’t take sales calls. Please email us if it’s important. Goodbye.” Don’t explain or engage. The longer the conversation, the more likely they are to keep pushing. Hang up without guilt. You’re not being rude. You’re protecting your time, your customers, and your business. Use caller ID or call screening tools. If you recognise the number as a sales call, don’t pick up. 👤 A Personal Note from Tim at Florist Window Back in 1998, I was one of the people making cold calls. But things were very different then. Most businesses hadn’t even heard of the internet. I was calling local companies to explain what a website was and how it could help them. Every call had a real purpose. There was no hard sell. It was new, it was exciting, and people wanted to talk about it. Then came the rise of “SEO”. And with it, the start of the misinformation era. Suddenly the industry was flooded with agencies promising top 10 Google rankings and monthly retainers with little or no delivery. Over the years, I’ve lost count of how many businesses I’ve helped untangle from bad marketing deals and empty results. I feel lucky to have entered this space early, when relationships were built on honesty, education, and real solutions. That’s still how we work at Florist Window today. 🌿 Florist Window: Built Around Florists We’ve grown through word of mouth. Real florists recommending us to other real florists. Why? Because we actually understand what your day looks like. We don’t just build websites. We build them to support how florists work. One of the biggest lessons we’ve learned is that even calling our own florist clients during the morning can be disruptive. If we’re doing our job right, our clients are too busy to talk. They’re processing same-day orders, answering the shop phone, and dealing with walk-ins. That’s why we make a point to respect your schedule. We know your same-day cut-off time. If we do call, it’s with purpose and only in a genuine emergency. 💐 Respect for Florists Comes First Florist Window exists to make selling flowers online easier, not harder. We’re not here to pitch, pester, or interrupt. We’re here to help florists grow in a way that feels right to them. If you're already working with us, thank you. If you're new to us, we’d love for you to find out why other florists trust us to support their online business. We’re florist-first. Always.