📣 Social Media & YouTube Marketing Guru [ Remote Home-Based ]

Are you a Social Media & YouTube Marketing dynamo capable of devising cutting-edge online campaigns that captivate audiences? Florist Window is seeking a driven individual who can combine social media expertise with YouTube video creation to elevate real local florists worldwide. This remote role offers the freedom to work from home while helping small, community-based businesses shine online.

Role Overview

In this role, you’ll harness the power of social media and YouTube to build brand awareness, encourage support for local florists, and generate buzz around their products and services. You’ll be responsible for creating impactful strategies across all major platforms — including Facebook, Instagram, TikTok, YouTube, LinkedIn, and Twitter (X) — to help florists tell their stories and attract loyal customers. From conceptualising video content to executing high-conversion campaigns, you’ll bring your passion for community-focused marketing to the forefront. Experience in producing, optimising, and growing YouTube channels for clients is a significant advantage.

Key Responsibilities

• Strategic Content Planning
  • Develop and maintain a comprehensive content calendar featuring creative ideas for social media posts and YouTube videos that highlight local florists’ unique offerings.
  • Coordinate with our in-house design team or create visuals yourself to maintain consistent branding across all digital channels.
• YouTube Channel Management
  • Script, film or collaborate on, and edit engaging YouTube videos showcasing floral arrangements, behind-the-scenes design processes, and client testimonials.
  • Optimise video content with attention-grabbing titles, descriptions, tags, and thumbnails to maximise reach and engagement.
  • Monitor analytics (watch time, viewer demographics, etc.) and refine strategies to boost subscriber growth and overall channel performance.
• High-Impact Social Media Campaigns
  • Produce attention-grabbing graphics, posts, and short-form videos for platforms such as Facebook, Instagram, TikTok, and LinkedIn.
  • Leverage paid advertising options to expand reach, build brand loyalty, and encourage local communities to support their nearest florists.
• Community Engagement & Management
  • Interact with followers, respond to comments and messages, and curate user-generated content to foster relationships between florists and their local audiences.
  • Promote local events, holiday specials, and community initiatives, aligning content with trending topics where possible.
• Performance Tracking & Reporting
  • Analyse key metrics — including social media engagement, YouTube watch time, click-through rates, and conversions — to measure campaign success.
  • Use data to refine content strategies, ensuring each florist’s brand goals are met or surpassed.

Essential Skills & Requirements

• Social Media Mastery: Proven track record managing Facebook, Instagram, TikTok, LinkedIn, and Twitter (X).
• YouTube Expertise: Experience in producing, optimising, and scaling YouTube channels — whether your own or for clients — including live streaming, community posts, and viral video tactics.
• Creative Content Production: Ability to create or guide the development of original graphics, short-form videos, and longer YouTube content tailored to local florist audiences.
• Paid Advertising Knowledge: Familiarity with platform-specific ad managers to target and retarget audiences effectively.
• SEO & Content Marketing Integration: Understand how social media, YouTube SEO (titles, descriptions, tags), and broader marketing strategies come together to amplify brand visibility.
• Local Marketing Focus (Highly Advantageous): Comfort in adapting content for local promotions, community events, and region-specific trends to encourage customers to shop with neighbourhood florists.

What We Offer

• Remote Flexibility: Work from home while spearheading campaigns that make a tangible impact on small, local businesses worldwide.
• Creative License: Innovate with short-form and long-form video ideas, interactive challenges, and behind-the-scenes footage to boost engagement.
• Supportive Team Atmosphere: Collaborate with designers, developers, and content specialists to ensure smoothly run campaigns with on-time deliverables.
• Real-World Impact: Help local florists thrive in the digital space, encouraging communities to shop local and support independent businesses.

Ready to Put Your Social & Video Marketing Skills in Bloom?

If you’re excited about crafting powerful social media strategies, creating engaging YouTube content, and championing local florists on a global stage, we’d love to hear from you. Show us your past viral successes, channel growth stories, or innovative marketing ideas that highlight how you make an online presence truly blossom.

[ Apply Now by Completing our Contact Form – mention the position you are applying for and we will be in touch ]

Florist Window Ltd
Enabling Local Florists to Flourish with Creative Social Media & YouTube Marketing Solutions